runs, manages, directs
He directs the school choir.
Chi dirige questo dipartimento?
Who heads this department?
He manages the football team.
He directs the school choir.
He runs a shoe store.
Ho appena ricevuto una visita da Madame Kozlova che dirige la fiera.
I just received a visit from Madame Kozlova who runs the fair.
— Paddington 2 (2017)