to plug in, to connect, to get someone interested in, to introduce someone to
Il s'agit pas d'argent mais de musique, de brancher les gens.
It's not about money, but about music—about connecting with people.
— Presque Célèbre (2000)
Il dit de le brancher n'importe où.
He says to plug it in anywhere.
— Good Luck, Have Fun, Don't Die (2026)