良さ

good points, appeal, what is good about something

良 good + さ -ness; the quality or degree of being
noun Rare #42,201
good points, appeal, what is good about something Often refers to the qualities or appeal of a person or thing.
JA: この町の良さは、静かなところです。
EN: What’s good about this town is how quiet it is.

まずは結婚してみないとその良さはわからないわ

You’ll never know how wonderful marriage can be unless you try it first.

— 甘い生活 (1960)

彼なりのカッコ良さがある。

He has a coolness all his own.

彼の良さは外見では分からない。

You can't tell how great he is just by looking at him.

その良さがわからぬばかではない。

I'm not so foolish that I can't appreciate its merits.