what is it about?
So what is it then?
Okay, so what is this all about?
De quoi s'agit-il exactement ?
What exactly is this about?
What is it, actually?
De quoi s'agit-il, exactement ?
What exactly is it about?
De quoi s'agit-il, cette fois ?
What is it about this time?
What exactly is this about?
Yes, what is it?
But what is it?