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こっちの方が

this one is more …

→ 此方
phrase Rare #24,905
this one is more … Used to compare this option with another; the quality being compared may come after the phrase or be clear from context.
JA: こっちの方が好きです。
EN: I like this one better.

ぼくはこっちの方がそっちより品質が劣っていると思う。

I think this one is lower quality than that one.

こっちの方がそっちのより小さいよ。

This one is smaller than that one.

こっちの方がかわいいな。

This one is cuter.

私はこっちの方が好きよ

I prefer this one.

— 甘い生活 (1960)

こっちの方が安いよ。

This one is cheaper.

やっぱりこっちの方がいい。

I think this one is better after all.