is distributing; is paying attention toUsually means “is distributing” when used with something that can be handed out, such as toys, samples, or newspapers. In expressions like 目を配っている and 気を配っている, it means “is keeping an eye on” or “is paying attention to.”
JA: 駅前でチラシを配っている。
EN: They are handing out flyers in front of the station.