slogan, devise
Where did you learn that slogan?
Où avez-vous appris ce slogan ?
— The Counterfeiters (2007)
Their slogan is perfect.
Leur slogan est parfait.
Two words that became the slogan for..
Deux mots qui sont devenus le slogan de..
— Rang De Basanti (2006)
The company has a catchy slogan.
L’entreprise a un slogan accrocheur.