a primera hora

first thing in the morning

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phrase Rare #27,776

first thing in the morning Often used with a time reference, such as mañana (tomorrow).

SP: Te llamaré a primera hora.

EN: I’ll call you first thing in the morning.

First thing in the morning.

— Río Místico (2003)

No, Zabalza, not first thing in the morning.

— El guardián invisible (2017)

In the early afternoon.

— Cuentos de Tokio (1953)

Early on the second day, things got more interesting.

I want to arrive at Kennedy Airport in the early afternoon.