trend, prevailing tendency
筆者はそうした風潮を好まない。
The author does not approve of such a trend.
時代の変で変な風潮が生まれた。
A strange trend emerged as the times changed.
少しは世間の風潮に合わせるほうが賢明かもしれない。
It might be wiser to go along with the prevailing social climate, at least to some extent.