packaging, wrapping
Cet emballage est difficile à retirer.
This packaging is difficult to remove.
On dit un "emballage".
You say “packaging.”
— Vacances à Venise (1955)
Bel emballage.
Nice packaging.
— God of Cookery (1996)
Mais c'est le même emballage.
But it’s the same packaging.
— Old Boy (2003)