don't take it personallyLiterally, “don't think badly (of me).” Used to soften an apology, refusal, or other action that might upset someone. The more polite form is 悪く思わないでください.
JA: 急に帰ることになってしまったけど、悪く思わないでね。
EN: I have to leave suddenly, so please don't take it personally.